 transcend coffee
Transcend coffee is a premium artisan coffee importer and roaster in Edmonton whose committment to quality and education is second to none. Transcend's existing website was a mashup of Wordpress and simple cart-based e-commerce components. A separate domain was used for their text and video blog. The pace of their business and their emerging brand and visual identity was straining the capabilities of the existing system. Under the guidance of Marketing Director James Schutz, Transcend identified some key areas in their web communication and e-commerce strategy that required attention.
The management team opted for a new site to be built from the ground up using the latest CMS (Content Management System) seamlessly integrated with a best-of-breed e-commerce engine. With visual design direction from the talented designers at Woodward Design, a new site featuring all of the capabilities required to realize Transcend's communication and marketing strategy was created. The resulting web site projects the refined look and feel of the Transcend brand and enables visitors to seamlessly transition between product education, current news and events, and e-commerce purchases of Transcend's award winning small batch roasted coffee and high quality brewing equipment, including the Technivorm line of brewers. Content managers at Transcend are equipped with easy to use CMS tools to make sure the site is always up to date and accurate, while the Transcend 'e-shopkeepers' use a fully featured e-commerce engine to track orders, inventory, fulfilment, and maintain constant customer contact. Client: transcend coffee corp. |
