 Aerobic Power Training Systems
Aerobic Power is an elite athlete training organization based on this simple principle: in all endurance sports, the faster you wish to perform a given amount of work, the more power you will need to produce to do so. Grounded in performance science and housed in a state-of-the-art training facility, Aerobic Power provides multisport athletes of all levels with access to professional coaching, group workouts in swimming, biking or running, and comprehensive weight training programs geared to their unique physical status and performance goals. APTS founder Kevin Masters initially wanted to just add pay-for-access section to his existing website to provide gated access to a premium video training series that his team was developing. Through consultation and analysis, specific shortcomings of his existing website were identified and a new web communications strategy was developed to better address the needs of his athletes and his growing practice.
Kevin's new website combines a best-of-breed content management system (CMS) integrated with a social-networking utility, enabling his clientele to join a community of like minded performance athletes to discuss events, issues, and competition results. The site makes it easy for Kevin and his team to contribute and share content, post results, and stay in the loop with upcoming competitive and training events. It also has a premium paid-for-access section for members to participate is his growing library of high-performance elite athlete training videos.
Client: Aerobic Power Training Systems |
