See my work, then think about how you would like to
communicate with greater clarity and effectiveness. 

transcend coffee

Transcend coffee is a premium artisan coffee importer and roaster in Edmonton whose committment to quality and education is second to none.

Transcend's existing website was a mashup of Wordpress and simple cart-based e-commerce components. A separate domain was used for their text and video blog. The pace of their business and their emerging brand and visual identity was straining the capabilities of the existing system. Under the guidance of Marketing Director James Schutz, Transcend identified some key areas in their web communication and e-commerce strategy that required attention.

Organic Alberta

Organic Alberta is all about growing organic in Alberta. As a membership driven non-profit association, they represent organics in Alberta and strengthen the organic community through leadership, networking, education, communication and advocacy

Developed over 5 years ago and under the banner of their previous moniker, "Going Organic," the organization's existing website was showing its age in design and capability.  It was difficult for organizers to maintain and update, and the design and content was geared towards an organization whose mandate had shifted from facilitating the introduction of organics to supporting the presence of organics in the Alberta agricultural milieu.

prairie fire pictures

The talented mind behind prairie fire pictures is stop-animation artist Scott Portingale, whose command of the stop-motion set, lighting, and camera enables him to bring inanimate objects a depth of personality and humanity that is truly unique.

Scott's existing web site was a simple calling card site with a single embedded flash video showcasing his most recent release. It was hand coded, bandwidth intensive, and made it difficult for Scott to display his myriad talents and films.

Aerobic Power Training Systems

Aerobic Power is an elite athlete training organization based on this simple principle: in all endurance sports, the faster you wish to perform a given amount of work, the more power you will need to produce to do so. Grounded in performance science and housed in a state-of-the-art training facility, Aerobic Power provides multisport athletes of all levels with access to professional coaching, group workouts in swimming, biking or running, and comprehensive weight training programs geared to their unique physical status and performance goals.

APTS founder Kevin Masters initially wanted to just add pay-for-access section to his existing website to provide gated access to a premium video training series that his team was developing. Through consultation and analysis, specific shortcomings of his existing website were identified and a new web communications strategy was developed to better address the needs of his athletes and his growing practice.

Rob Heath

Canadian Radio Music Award recipient Rob Heath is an accomplished songwriter and performer whose well-crafted songs are receiving radio play around the world.  A story-teller at heart, Rob uses words to paint pictures in the hearts and minds of his audience, creating an emotional experience for each person as his music breathes life into every character.  The title track from Rob's latest album, “One More Day Above Ground” is a reminder that no matter how bad life can seem from time to time, it's still much better than the alternative, and this is philosophy that Rob exhibits throughout his music and his life.

Rob had an existing web site that he and his team used to connect with fans and to provide information to industry and media, however its look and feel was more attuned to his previous album.  With the release of "One More Day Above Ground", Rob needed a site that reflected the progressing style and attitude of his music.  The previous site was also difficult to maintain with up to date information, and relied on Flash for much of its content delivery.

soundtouch

soundtouch founder and creator, Susan Hodge, is best known as a recording artist, vocalist, songwriter, author, educator, and wholistic and allopathic health practitioner.  It is her belief that the vibration of sound is the fundamental nature of our being, and that we are obliged to keep that vibration healthy!  She offers therapeutic services using music as an agent to relocate authentic feelings and to restore harmony to her clients' minds and bodies.  Her sound therapy practices offer hands on tools to assist with restoring balance.

Sue needed a website to communicate the value of her sound therapy techniques and to invite visitors to experience the positive benefits of her services.  As a recording artist, Sue also needed a way to showcase her albums and share her music; and as an author, Sue wanted to create an inspirational conduit to share her continually expanding repertoire of creative products, such as poetry, children's stories, and photographs.

The soundtouch website offers plenty of opportunity for vistors to engage and learn about Sue's philosphies and services, and to hear and see the fruits of her creative efforts.